Dallas Design Jam: December 2019

As part of a campaign for the launch of voly.org’s new mobile site, I collaborated with fellow designers to develop marketing strategies aimed at increasing volunteer engagement across different demographics. Each team member was tasked with targeting a specific audience segment, allowing us to explore how design and messaging could adapt to varied motivations and lifestyles.

I chose to focus on working mothers aged 25–45, a demographic statistically less likely to volunteer due to demanding schedules and competing priorities. Rather than framing volunteering as an additional task, I designed visuals and messaging that positioned it as a shared family experience—something meaningful that could bring parents and children together while giving back to the community. The resulting concept emphasized connection, joy, and impact over obligation, showing how even small acts of service can ripple outward through families and neighborhoods.

The campaign’s imagery (shown above) reflects this approach—warm, relatable, and centered on balance and togetherness. By reimagining volunteerism as a family-centered activity, the design sought to engage an often-overlooked audience and broaden voly.org’s reach beyond traditional volunteer bases.

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