Dallas Design Jam: December 2019
I brainstormed with fellow designers to come up with marketing strategies for the launch of the new mobile site for voly.org. We each chose a specific age group to market to. I chose working moms in the age range of 25-45, the least likely demographic to volunteer due to more time constraints than say, students or retirees. I felt that engaging this particular demographic would result in more than just the women volunteering, but instead their entire families.